Breaking Assumptions.
Building Impact.
The Next Industrial Revolution Is Coming, Are You Prepared?
The world stands at a major inflection point. Growing global tensions. Rapidly evolving consumer behaviour. AI platforms transforming how we discover, engage, and transact. Market dynamics shifting at unprecedented speed.
Forward-thinking organisations need a fundamentally different approach to navigate these shifting tides. We've worked with some of Australia's most iconic brands to keep them ahead of the game.
Introducing
The Impossible Premise
TIP is a growth Advisory and Ventures firm built for the next industrial age.
We believe success in the new frontier comes from embedding agents of change alongside your people, investing in their capabilities, optimising processes, technology, and data architecture for long term sustainable growth.
Who we've helped
Enabling teams for long lasting impact
We exist to enable brands to extract compounding value from existing digital assets, people & process while exploring how AI can drive growth.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 312 68" xmlns="http://www.w3.org/2000/svg"><path d="M 139.115 16.902 L 131.241 24.935 L 133.414 16.845 L 119.329 16.845 L 109.804 52.942 L 123.798 52.942 L 130.597 27.296 C 131.672 26.849 132.973 26.414 134.851 26.414 C 135.925 26.414 137.588 26.551 139.535 27.353 C 141.91 28.236 143.143 29.324 144.15 30.207 L 147.601 17.051 C 146.74 16.684 145.519 16.18 143.414 16.18 C 141.537 16.18 140.235 16.547 139.104 16.902 M 45.105 43.958 L 49.721 26.62 C 51.372 25.233 52.967 24.935 53.906 24.935 C 55.411 24.935 56.644 25.68 57.357 26.769 C 57.922 27.651 58.149 28.957 58.149 30.276 C 58.149 33.278 55.92 44.519 48.193 44.519 C 46.677 44.519 45.603 44.164 45.094 43.947 M 57.662 16.753 L 50.241 24.718 L 52.322 16.753 L 38.622 16.753 L 25.058 68 L 38.758 68 L 42.661 53.378 C 44.89 53.894 46.768 54.031 48.51 54.031 C 66.973 54.031 72.312 36.418 72.312 28.602 C 72.312 20.787 67.991 15.882 61.792 15.882 C 59.766 15.882 58.68 16.329 57.674 16.764 M 11.177 18.587 C 8.066 20.775 6.052 24.431 6.052 28.522 C 6.052 33.644 9.299 35.615 12.693 37.575 C 16.155 39.477 17.241 40.142 17.241 41.815 C 17.241 43.947 15.352 44.886 13.259 44.886 C 9.661 44.886 5.826 42.48 2.659 40.417 L 1.799 43.591 L 1.335 45.356 L 0 50.353 C 4.401 52.633 10.091 53.939 14.424 53.939 C 24.029 53.939 30.658 48.381 30.658 41.219 C 30.658 35.891 26.981 33.77 23.225 31.65 C 20.703 30.264 19.47 29.531 19.47 27.857 C 19.47 25.737 21.427 24.786 23.814 24.786 C 28.282 24.786 31.529 27.559 32.536 28.442 L 35.07 18.862 C 31.032 16.753 26.552 15.733 22.004 15.733 C 17.818 15.733 13.994 16.604 11.177 18.587 Z M 87.596 43.293 C 86.59 42.124 86.363 40.509 86.363 38.973 C 86.363 35.249 88.388 24.935 94.509 24.935 C 96.251 24.935 99.203 25.829 99.203 30.94 C 99.203 34.229 97.246 44.829 91.047 44.829 C 89.61 44.829 88.309 44.164 87.585 43.293 M 72.731 37.38 C 72.731 48.129 80.378 53.962 91.273 53.962 C 107.236 53.962 112.914 41.105 112.914 32.762 C 112.914 23.411 106.206 15.745 94.509 15.745 C 80.729 15.745 72.731 26.62 72.731 37.38 Z M 155.339 12.742 L 154.264 16.845 L 146.311 27.067 L 151.583 27.067 L 148.042 40.085 C 147.827 41.105 147.396 43.156 147.396 44.531 C 147.396 49.803 151.447 54.042 158.212 54.042 C 160.52 54.042 162.466 53.538 164.14 53.103 L 171.177 45.391 L 169.842 50.387 C 174.231 52.667 179.932 53.974 184.254 53.974 C 193.859 53.974 200.5 48.416 200.5 41.254 C 200.5 35.925 196.823 33.805 193.067 31.685 C 190.533 30.298 189.311 29.565 189.311 27.892 C 189.311 25.772 191.269 24.821 193.644 24.821 C 198.113 24.821 201.371 27.594 202.366 28.476 L 204.901 18.896 C 200.861 16.787 196.382 15.768 191.834 15.768 C 187.648 15.768 183.824 16.639 181.019 18.621 C 177.908 20.81 175.894 24.465 175.894 28.557 C 175.894 33.679 179.141 35.65 182.535 37.609 C 186.008 39.512 187.071 40.176 187.071 41.85 C 187.071 43.981 185.193 44.921 183.111 44.921 C 179.503 44.921 175.668 42.514 172.5 40.451 L 171.64 43.626 C 171.301 43.695 170.917 43.752 170.532 43.832 C 170.43 43.855 170.34 43.866 170.238 43.878 C 170.079 43.901 169.921 43.935 169.774 43.947 C 169.627 43.969 169.491 43.992 169.332 44.015 C 169.208 44.027 169.072 44.05 168.948 44.061 C 168.699 44.095 168.461 44.119 168.201 44.141 C 168.122 44.141 168.054 44.164 167.963 44.164 C 167.771 44.187 167.59 44.199 167.432 44.21 C 167.353 44.21 167.285 44.21 167.205 44.222 C 166.979 44.233 166.764 44.245 166.572 44.245 C 163.834 44.245 161.957 43.145 161.957 40.795 C 161.957 39.638 162.318 38.171 162.68 36.853 L 165.339 27.055 L 172.919 27.055 L 175.6 16.833 L 168.02 16.833 L 170.769 6.588 L 155.327 12.731 Z M 216.429 43.81 L 221.26 25.463 C 221.927 25.222 223.262 24.856 224.868 24.856 C 233.048 24.856 229.088 36.774 227.403 39.936 C 226.667 41.334 225.694 42.721 224.585 43.661 C 223.228 44.807 221.508 45.597 219.913 45.597 C 218.906 45.597 217.401 45.277 216.429 43.821 M 213.544 0.011 L 199.12 54.25 L 213.635 54.25 L 215.896 45.815 L 219.291 54.25 C 220.116 54.708 221.021 55.177 223.137 55.177 C 229.721 55.177 236.917 50.227 241.43 41.701 C 245.831 33.428 250.073 14.783 230.525 14.783 C 228.692 14.783 226.61 14.932 223.974 15.482 L 228.059 0 L 213.555 0 Z M 260.797 28.728 C 262.461 25.886 264.429 24.488 266.77 24.488 C 267.914 24.488 268.739 24.82 269.271 25.496 C 269.837 26.207 270.018 27.158 269.86 28.441 C 269.848 28.533 269.837 28.636 269.814 28.728 L 260.775 28.728 Z M 253.365 20.844 C 249.089 24.889 246.521 29.862 245.752 35.626 C 244.993 41.287 246.068 45.906 248.931 49.343 C 251.804 52.804 256.046 54.558 261.544 54.569 C 265.142 54.569 269.373 53.675 274.113 51.899 L 274.622 51.704 L 278.626 39.683 L 276.229 40.669 C 270.459 43.052 266.216 44.267 263.581 44.267 C 261.442 44.267 259.904 43.602 258.897 42.227 C 258.003 41.024 257.72 39.385 258.015 37.334 L 280.143 37.334 L 280.403 36.566 C 281.025 34.744 281.455 32.979 281.682 31.329 C 282.338 26.436 281.41 22.414 278.921 19.365 C 276.421 16.294 272.733 14.736 267.948 14.736 C 262.563 14.736 257.664 16.787 253.365 20.844 Z M 291.739 12.742 L 290.653 16.845 L 282.71 27.067 L 287.982 27.067 L 284.442 40.085 C 284.238 41.105 283.808 43.156 283.808 44.531 C 283.808 49.803 287.847 54.042 294.623 54.042 C 296.943 54.042 298.888 53.538 300.54 53.103 L 309.5 43.328 L 308.052 43.626 C 307.713 43.695 307.328 43.752 306.932 43.832 C 306.83 43.855 306.739 43.866 306.638 43.878 C 306.491 43.901 306.321 43.935 306.174 43.947 C 306.027 43.969 305.88 43.992 305.733 44.015 C 305.609 44.027 305.484 44.05 305.359 44.061 C 305.111 44.095 304.862 44.119 304.624 44.141 C 304.545 44.141 304.466 44.164 304.375 44.164 C 304.194 44.187 304.014 44.199 303.832 44.21 C 303.765 44.21 303.697 44.21 303.617 44.222 C 303.391 44.233 303.165 44.245 302.984 44.245 C 300.246 44.245 298.368 43.145 298.368 40.795 C 298.368 39.638 298.73 38.171 299.081 36.853 L 301.75 27.055 L 309.331 27.055 L 312 16.833 L 304.421 16.833 L 307.17 6.588 L 291.728 12.731 Z" fill="rgb(96, 97, 90)" height="67.9999992760724px" id="mm6t3nepQ" width="311.9999857309617px"/></svg>)
The uncomfortable questions. The inconvenient data. The ideas your industry isn't ready to talk about yet. This is where TIP thinks out loud and invites you to challenge everything you thought you knew.
